Introducing the New Rawbare Logo
Brand Update
Introducing the New Rawbare Logo
Rawbare has a new logo. It is simpler, more uniform and easier to read on everything from a frame temple to a phone screen. The eyewear, quality and warranty stay exactly the same.
In this article
- What is the new Rawbare logo?
- Why did Rawbare change its logo?
- What changes and what stays the same?
- How will the new logo roll out?
- What does this mean for existing customers?
- Frequently asked questions
What is the new Rawbare logo?
The new Rawbare logo is the brand name written in lowercase, in a single bold and rounded typeface with even stroke weight. It replaces the earlier uppercase RAWBARE logo, which mixed heavy and thin line strokes.
Earlier logo
Uppercase, mixed heavy and thin strokes.
New logo
Lowercase, one bold rounded typeface, even stroke weight.
Why did Rawbare change its logo?
Rawbare changed its logo for four practical reasons:
- Easier to read at small sizes: Eyewear logos are printed on narrow frame temples, lens corners and cases. The thin strokes in the earlier logo were hard to read at these sizes. The new logo stays clear even when printed small.
- Works across every screen and listing: Rawbare is sold on its own website, in its Andheri store and on Myntra, Amazon, Ajio and KnotNow. The new logo reads the same on a phone, a product box and a store sign.
- Simpler and more direct: The lowercase form is cleaner and matches how Rawbare designs its eyewear: minimal, practical and made for daily wear.
- More uniform and premium: One consistent logo now appears the same way on every frame, case, box, store sign and web page. A uniform brand mark gives every Rawbare product a more finished, premium look.
"Our eyewear has always been about clean design and quality you can use every day. The new logo brings the same approach to the brand itself: one simple, consistent mark on every frame, case and box. What you buy from Rawbare does not change. Only the way our name looks does."
Affan, Founder, Rawbare
What changes and what stays the same?
| Area | What happens |
|---|---|
| Logo on website | New logo |
| Logo on frames and cases | New logo on new batches |
| Boxes and packaging | New logo on new batches |
| Frame and lens quality | No change |
| Prices | No change |
| Warranty, returns, exchange | No change |
| Customer care | No change |
How will the new logo roll out?
1
Website and digital
The new logo appears on rawbare.com and Rawbare's official online listings first.2
New product batches
Frames, cases and packaging from new production batches carry the new logo.3
Existing stock sold through
Products already made with the earlier logo continue to be sold until stock runs out. Rawbare is not destroying good stock only to change a logo.During the transition
For some time, you may receive a product, case or box with the earlier logo, or a mix of both logos in one order. This is expected and every item is genuine.What does this mean for existing Rawbare customers?
Nothing changes for you. Eyewear you already own keeps its full warranty, and returns, exchanges and customer care work exactly as before. If you bought from an official Rawbare channel, your product is genuine whichever logo it carries.
For more detail on checking authenticity and telling the two logos apart, read Rawbare Old Logo vs New Logo: Both Are Genuine.
Official Rawbare channels
rawbare.com, the Rawbare Experience Store in Andheri, Mumbai, and Rawbare's official listings on Myntra, Amazon, Ajio and KnotNow.Frequently asked questions
Q1 Has Rawbare changed its logo?
Yes. Rawbare has introduced a new lowercase logo that replaces the earlier uppercase RAWBARE logo. The new logo is being rolled out across the website, products, cases and packaging in stages.
Q2 Why did Rawbare change its logo?
The new logo is simpler and easier to read at small sizes, such as on frame temples, lens corners and cases. It works better across the website, packaging and marketplace listings, and gives every Rawbare product a more uniform and premium look.
Q3 Has anything changed about Rawbare products?
No. Frame materials, lenses, UV protection, quality checks, prices, warranty and customer care stay the same. Only the logo printed on products and packaging is changing.
Q4 When will all Rawbare products carry the new logo?
The change is gradual. New batches carry the new logo, while existing stock with the old logo is sold through. There is no fixed date for the full switch.
Q5 Are products with the old Rawbare logo still genuine?
Yes. Products with either logo are genuine when bought from rawbare.com, the Rawbare Experience Store in Andheri, or Rawbare's official listings on Myntra, Amazon, Ajio and KnotNow.
Q6 Can I choose a product with the new logo?
No. Orders are fulfilled from available stock, so the logo on your product depends on availability. Both logos carry the same warranty.
Key takeaways
Rawbare has a new lowercase logo
It is easier to read and more uniform across frames, cases and screens
Products, prices and warranty do not change
New batches carry the new logo; existing stock is sold through
Both logos are genuine during the transition
Buy only from official Rawbare channels
