About Us
We Named Our Frames After the Places That Made You Feel Something.
From the cool stillness of Leh to the golden dust of Pushkar, every Rawbare frame carries a piece of India you already love.
From a small room to 50,000+ customers.
In August 2022, Rawbare started with just 10 designs and a single promise: no boring frames. From sketchbook doodles and late-night trials to the very first 7 orders, the brand was built on a simple frustration.
India had two choices for good eyewear: spend a small fortune on international brands, or settle for something cheap that fell apart in a month. We built Rawbare to sit right in that gap. Not cheap. Not overpriced. Just right.
10 designs. 7 first orders. One promise.
No boring frames. That was the brief. Three years later: 800+ frames, 50,000+ customers, and a physical store in Andheri. The promise holds.
Two words. One clear idea.
The name Rawbare is a philosophy baked into every frame, every decision, and every customer interaction. Style without pretence. Quality without apology.
Raw
Purity and originality. No unnecessary fuss, no inflated markups, no performance. Just the real thing, honestly made and honestly priced.
Every frame is named after a place you already know.
Most eyewear brands name products after generic words. We name ours after Indian destinations, because the best frames, like the best places, leave a mark on you.
Leh
Cool stillness.
Sky above everything.
Pushkar
Golden dust.
Sacred calm.
Jaisalmer
Desert warmth.
Ancient light.
Shimla
Pine mist.
Mountain quiet.
Jodhpur
Royal weight.
Blue forever.
Hampi
Ancient stone.
Stories in shadow.
Three things we never compromise on.
01
Built to last, not to impress on a shelf
Every frame weighs approximately 35 grams. Every lens carries 100% UV400 protection. Every pair goes through three levels of quality testing before it ships. Every purchase comes with a 6-month warranty, because we stand behind what we make.
Quality first02
Priced for the real world, not a hype cycle
We are a direct-to-consumer brand. No middlemen, no inflated markups, no packaging theatre. Rawbare frames are priced 60-70% below luxury alternatives, not because quality was cut, but because margin was.
Honest pricing03
Designed with India in mind, built for the world
Proudly Indian. Globally inspired. Italian frame aesthetics, Japanese-precision lens technology, named after the places that shaped us. Rawbare ships worldwide, because style does not stop at a border.
Global reachThe industry took notice.
Five awards across India's most respected marketing and brand platforms — recognition for the product, the brand, and the people who built it.
2025
Emerging Eyewear Brand of the Year
ET Now Business Conclave & Awards
2025
Emerging Eyewear Brand of the Year
Millennial Achievers Awards
2025
Emerging Brand of the Year
Adgully ScreenXX Awards & Summit
+ Best Influencer Strategist — Affan Ahmad2025
MAA Award — Lifestyle Brand Campaign
Adgully CMO Charcha, Kolkata
+ D2C Growth Leader of the Year — Affan Ahmad2026
Gold Award — Lifestyle & Accessories
Adgully DIGIXX 2026
+ DIGIXX Luminary — Affan AhmadBusiness Standard
Rawbare Wins Prestigious MAA Award at Adgully for Lifestyle Brand Campaign
ANI News
Rawbare Wins Gold at Adgully DIGIXX 2026; Affan Ahmad Honoured as Luminary
Tribune India
Rawbare Wins Emerging Brand of the Year at Adgully ScreenXX Awards
The Wire
Rawbare Launches Festival of Shades: India's Biggest Sunglasses Sale
The Print
Rawbare Wins MAA Award 2025 at Adgully for Lifestyle Brand Campaign
The Print
Rawbare Launches Festival of Shades: India's Biggest Sunglasses Campaign
Republic World
RawBare Sunglasses Review: Are They Worth the Hype?
ET Now
Emerging Eyewear Brand of the Year — Business Conclave & Awards
Built by a team that believes design is everything.
Founders, operators, and creators — meet the team driving Rawbare forward.
Premium Feel at Budget Price! Loved the quality!
For the first time got something better than how it looked online.
Incredibly stylish and comfortable. Perfect for everyday wear.
Deadly looking stylish glasses. Premium quality, I love it.
Real. Rare. Rawbare.
Every frame tested, every customer heard, every purchase backed by a promise. That is how we have earned the trust of 50,000+ customers across India.
Shop All FramesFrequently Asked Questions
What is Rawbare?
Rawbare is an Indian direct-to-consumer eyewear brand that designs and sells premium sunglasses and frames. Built on the belief that great eyewear should be honest, well-made, and accessible, Rawbare offers hundreds of frame styles shipped across India and worldwide.
When was Rawbare founded?
Rawbare was founded in August 2022 in Mumbai, India. The brand started with 10 designs and a single promise — no boring frames — and has since grown into one of India's most recognised emerging eyewear brands.
Where is Rawbare based?
Rawbare is based in Mumbai, India, with one experience store in Andheri, Mumbai, and plans to expand offline to more locations soon. The brand operates online at rawbare.com and ships eyewear to customers across India and internationally.
What makes Rawbare different from other eyewear brands?
Rawbare is a direct-to-consumer brand with no middlemen, which means better quality at honest prices. Every frame carries 100% UV400 protection, weighs approximately 35 grams, and comes with a 6-month warranty. The brand also names every frame after an Indian destination — making each pair part of a larger story.
Does Rawbare ship internationally?
Yes, Rawbare ships worldwide. Whether you are in India, the UAE, the UK, Singapore, or anywhere else, Rawbare delivers premium eyewear to your door.
What awards has Rawbare won?
Rawbare has won multiple national awards including the ET Now Business Conclave Emerging Eyewear Brand of the Year (2025), Adgully ScreenXX Emerging Brand of the Year (2025), and the Gold Award at Adgully DIGIXX 2026 in the Lifestyle & Accessories category.
