Rawbare in the Press

Where has Rawbare been featured?

India's press has been paying attention to Rawbare, from national business desks to lifestyle and fashion pages. Writers and reviewers have covered our launches, tested our sunglasses, and followed how the brand has grown. Every story is gathered here in one place. Tap any logo to read it in full.

The coverage, in detail

AdgullyFounder interview

How Rawbare is turning consumer questions into its biggest marketing advantage

An Adgully interview with founder Affan Ahmad on building trust through transparency, education-led content and disciplined creator partnerships, and what comes next for the brand.

Read on Adgully →
Financial ExpressGrowth

Rawbare sees a 300% surge in its customer base

BrandWagon coverage of Rawbare's rapid growth as a digital-first Indian eyewear brand.

Read on Financial Express →
Zee BusinessGrowth

The Rise of Rawbare: winning on retention, not reach

How Rawbare is growing through customer loyalty, with repeat purchase rate doubling to 21% and average order value up around 40% in its second year.

Read on Zee Business →
Read our announcement →
Business StandardLaunch

Rawbare Junior: premium sunglasses built for kids

The launch of Rawbare Junior, a kids range focused on durability, comfort and protection.

Read on Business Standard →
DNA IndiaFeature

Redefining vision and style with Rawbare eyewear

A feature on how Rawbare is reinventing eyewear for a younger, design-led generation.

Read on DNA India →
Navbharat TimesExpert feature

How to choose the right sunglasses to protect your eyes from UV

A Rawbare expert explains how to pick sunglasses that keep eyes healthy through the Indian summer.

Read on Navbharat Times →
The TribuneExpansion

Rawbare opens its first offline experience centre

Coverage of Rawbare's move into offline retail as the next step in its growth.

Read on The Tribune →
ThePrintLaunch

A new Rawbare sunglasses collection for teens and college goers

The launch of a youth-focused sunglasses range.

Read on ThePrint →
Mid-DayLaunch

Rawbare launches the City Pop collection

A culture-driven eyewear line inspired by iconic Indian cities.

Read on Mid-Day →
Republic WorldReview

Rawbare Sunglasses Review: are they worth the hype?

An independent review of Rawbare's design and quality.

Read on Republic World →
MensXPFeature

Rawbare vs designer sunglasses

A comparison of Rawbare against established designer eyewear.

Read on MensXP →
MensXPCampaign

Rawbare launches the Festival of Shades

Coverage of Rawbare's festive campaign across its full range.

Read on MensXP →
The Hans IndiaProduct feature

Rawbare Day Night sunglasses

A look at Rawbare's Day Night sunglasses and its direct-to-consumer approach.

Read on The Hans India →
RVCJCelebrity feature

From Ravindra Jadeja to Krystle D'Souza: the Rawbare style trend

How Rawbare became a sunglasses pick among well-known names across cricket and screen.

Read on RVCJ →
The Logical IndianBrand story

How Rawbare built its customer base on trust, not discounts

A brand story on Rawbare's first three years, choosing design, quality and trust over discount-led growth in a crowded eyewear market.

Read on The Logical Indian →
Marketing MindCase study

Rawbare marks three years, building a premium brand on trust over price

A marketing case study on how Rawbare built premium positioning and a repeat rate above 40% without leaning on price-led acquisition.

Read on Marketing Mind →
The Second AngleFeature

How Rawbare built a loyal eyewear brand in three years without chasing discounts

A closer look at the repeat-purchase rate above 40% as the clearest proof that product and trust, not discounts, drove Rawbare's growth.

Read on The Second Angle →

What has Rawbare been recognised for?

Alongside press coverage, Rawbare and its founder have been recognised at several industry awards.

Adgully MAA Awards 2026
Best D2C Brand of the Year
Presented at CMOs’ Charcha Kolkata 2026, The LaLiT Great Eastern, Kolkata. Read on ANI →
Mid-day Showbiz Icons 2026
The Luxurious and Visionary Eyewear Brand of the Year
Founder and CEO Affan Ahmad received the award in Mumbai. Read on The Tribune →
Adgully DIGIXX 2026
Gold, Lifestyle & Accessories
Founder and CEO Affan Ahmad also honoured as a DIGIXX Luminary. Covered by The Tribune, Devdiscourse and Lokmat Times. Read →
Adgully MAA Award 2025
Lifestyle Brand Campaign
Recognised for marketing innovation. Read on Business Standard →
ET Now Business Conclave
Emerging Eyewear Brand of the Year
Adgully ScreenXX 2025
Emerging Brand of the Year
Plus Best Influencer Strategist for Affan Ahmad.
Millennial Achievers
Founder recognition
For Affan Ahmad.

Frequently asked questions

Where has Rawbare been featured in the media?
Rawbare has been featured by Financial Express, Zee Business, Business Standard, DNA India, Navbharat Times, The Tribune, ThePrint, Mid-Day, Republic World, MensXP, The Hans India, RVCJ, The Logical Indian, Marketing Mind, The Second Angle, Adgully and ANI, among others.
What awards has Rawbare won?
Rawbare was named Best D2C Brand of the Year at Adgully’s MAA Awards 2026, Kolkata Chapter, and The Luxurious and Visionary Eyewear Brand of the Year at the Mid-day Showbiz Icons 2026. It also won Gold in Lifestyle and Accessories at the Adgully DIGIXX 2026 Awards, with founder Affan Ahmad honoured as a DIGIXX Luminary, and received the Adgully MAA Award 2025, the ET Now Emerging Eyewear Brand of the Year, and Adgully ScreenXX recognition.
What did Zee Business say about Rawbare?
Zee Business reported that Rawbare is growing on retention rather than reach, with its repeat purchase rate rising from around 10% to 21% and average order value increasing around 40% in its second financial year.
How can media contact Rawbare?
For media and investor enquiries, write to info@rawbare.com.
For media: press enquiries, brand assets and interviews, write to info@rawbare.com.

Real. Rare. Rawbare.