Rawbare Featured in Zee Business: Winning on Retention, Not Reach
Rawbare Featured in Zee Business: Winning on Retention, Not Reach
Zee Business has featured Rawbare in a report on how the brand is growing. The short version: more of the people who buy once are coming back. Here is what the feature found.
- What did Zee Business report about Rawbare?
- What do the numbers actually show?
- Why does retention matter more than headline growth?
- A note to the Rawbare community
- What is next for Rawbare?
- Frequently asked questions
What did Zee Business report about Rawbare?
Zee Business has published a feature on Rawbare, the Mumbai based eyewear brand, describing a company that is growing on retention rather than reach. In plain terms, more of the customers who buy once are choosing to come back. The report, written by Sneha Sharma, looked at Rawbare's first two financial years and concluded that the healthiest signal was loyalty, not acquisition alone.
It placed Rawbare inside a fast moving Indian eyewear market that is shifting from purely functional to lifestyle led, and argued that for a brand at this stage, the quality of growth matters more than the headline rate.
What do the numbers actually show?
The feature tracked the same business across two very different years. The first was about acquiring customers. The second was about keeping them. Rawbare reports performance as year on year percentage change. Absolute figures are not disclosed.
| Signal | FY24-25 | FY25-26 |
|---|---|---|
| Revenue growth | 300% year on year | Around 200% year on year |
| Repeat purchase rate | Around 10% | 21% |
| Average order value | Baseline | Up around 40% |
| Order volume | Baseline | Up around 130% |
Why does retention matter more than headline growth?
On the surface, moving from 300% growth to around 200% can read like a slowdown. The feature made the opposite case. Headline percentages naturally come down as a business grows on a larger base, so the more useful question is whether the fundamentals are getting stronger.
A repeat rate that has doubled means Rawbare depends less on paid acquisition with every passing month. Customers choosing higher value frames points to a brand that is trusted to deliver on protection and build. In the words of the report, the first year proved Rawbare could acquire customers. The second proved it could retain them.
A note to the Rawbare community
A feature like this is really about you. Every repeat order, every frame worn for one season and then trusted for the next, is what these numbers are made of. Rawbare was built on a simple idea: customers first, quality before everything else. We compete on the product and on protection built for Indian conditions, and we believe trust has to be earned with every single order.
Thank you for putting us here.
What is next for Rawbare?
The next phase will be judged on whether these second year gains hold and extend, not on headline growth. With a catalogue of over 800 frame designs, Rawbare is moving deeper into a premium, design led position. The plan also includes a selective offline presence and expansion into key international markets, including the UAE, the United Kingdom, Singapore and the USA. We are building for lifetime value, not a one time moment.
Frequently asked questions
Real. Rare. Rawbare.
