Rawbare Wins Excellence in Consumer Choice Eyewear Brand at ET Now Business Conclave & Awards 2026
Awards · Recognition
Rawbare Wins Excellence in Consumer Choice Eyewear Brand at ET Now Business Conclave & Awards 2026
Rawbare has received the Excellence in Consumer Choice Eyewear Brand award at the ET Now Business Conclave & Awards 2026, West Edition, held on 28 August 2026 at Sahara Star, Mumbai. Unlike jury-led categories, this recognition is measured on whether customers keep choosing the brand.
A win decided by customers
At the ET Now Business Conclave & Awards 2026, West Edition, held on 28 August 2026 at Sahara Star in Mumbai, Rawbare was recognised as the Excellence in Consumer Choice Eyewear Brand. The conclave brings together business leaders and brands from Western India, and its awards are split into two kinds. Most categories are evaluated by industry juries on creativity, innovation and business performance. The consumer choice recognition works differently. It measures whether customers continue to select a product after they have bought it once.
That distinction is why this award matters to Rawbare more than most. It cannot be won with a strong entry or a well-prepared presentation. It reflects what customers actually did: what they bought, whether they came back, and whether they recommended the brand to others.
“An award decided by consumers is the only one where you cannot influence the outcome with a submission. Our customers made this decision through what they bought, what they came back for, and what they told other people. That is the recognition we care most about.”
Affan Ahmad, Founder, RawbareAward at a glance
| Organisation | ET Now |
| Event | ET Now Business Conclave & Awards 2026, West Edition |
| Recognition | Excellence in Consumer Choice Eyewear Brand |
| Basis | Consumer choice, measured on repeat selection by customers |
| Date | 28 August 2026 |
| Venue | Sahara Star, Mumbai |
What the recognition reflects
Rawbare was founded in 2022 as a design-led, direct-to-consumer eyewear brand. Every lens in the Rawbare sunglasses range carries 100% UV400 protection, frames weigh between 30 and 35 grams, and every pair is backed by a six-month warranty.
The numbers behind a consumer choice award are the ones customers create. Rawbare holds a repeat purchase rate above 40 per cent and a 4.9 average customer rating. Those two figures describe the same behaviour the award measures: people buy once, return, and tell others.
The brand sells through rawbare.com, its experience store in Andheri West, and marketplaces including Amazon, Myntra, Ajio and KnotNow. Rawbare serves a loyal and growing customer base across India and abroad.
Second ET Now recognition in two years
This is Rawbare's second award from ET Now. In 2025 the brand was named Emerging Eyewear Brand of the Year at the same conclave. Moving from an emerging brand recognition to a consumer choice recognition in one year is the clearest indication of how the brand has grown: the first was about promise, the second is about what customers have already decided.
A continuing run of recognition
The ET Now consumer choice award adds to a steady run of honours for Rawbare:
ET Now Business Conclave 2025, Emerging Eyewear Brand of the Year.
Adgully ScreenXX Awards 2025, Emerging Brand of the Year.
Adgully MAA Awards 2025, Lifestyle Brand Campaign.
Adgully DIGIXX 2026, Gold in Lifestyle & Accessories.
Mid-day Showbiz Icons 2026, The Luxurious and Visionary Eyewear Brand of the Year.
Adgully MAA Awards 2026, Kolkata Chapter, Best D2C Brand of the Year.
What comes next
Rawbare is preparing to take the brand to customers in the UAE, UK, Singapore and the US. The standard stays the same in every market: UV400-certified lenses, lightweight frames, a warranty on every pair, and a product that earns the second purchase rather than assuming it.
Frequently asked questions
Coverage: read the announcement on ANI News.
